We continue our exciting journey in 2023 with a nationwide expansion to welcome even more fans to the brand. “Since our launch in April of 2021, we have made tremendous growth fueled by our loyal and growing customer base.

Our food fuels that creative spirit and that’s what we call LIVE MAS!” Continuous Growth A Priority at Taco Bell In the coming year, digitalisation and product innovation will be a big part of our brand plans.”Īnkush Tuli, Managing Director of Taco Bell International, was also excited about his visit to the outlets in Malaysia and added that “the Malaysian consumer is seeking contemporary food experiences and Taco Bell is the place to be for all Malaysians who are pushing the boundaries of creativity to add their unique flavor to the local culture. Malaysian consumers are fast embracing Taco Bell for its distinctive offerings, making the country a star performer in the region.

Sean Tresvant, Global Chief Brand and Strategy Officer, visited the Malaysia market recently and shared that “the international market has always been a big opportunity for Taco Bell, and we are so proud of the expansion and growth in Malaysia.

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